Sportingtech Enters World Cup with Brand Brand-new Offer
Sportsbook provider Sportingtech has optimised its offering ahead of the 2026 FIFA World Cup by releasing a variety of new widgets to drive engagement.
Events Widget, Groups Widget, and Long-Term Bets Widget will all cater to the football-hungry audience as this summertime's competition starts.
The first one offers a holistic view of match markets, boosting the player journey from discovery to wager placement. The Groups Widget on the other hand provides users all details about group fixtures and teams, while the third widget provides direct paths to outrights and tournament specials.
Sportingtech included that the objective is to bring key markets forward for gamers to see, which would in turn remove unneeded friction in the betting journey so that operators can capitalise on higher bet volumes.
A few of the information mentioned by Sportingtech to back its choice of releasing the specialised widgets highlights that 80% of gamer attention peaks above the fold, and putting widgets tactically improves engagement by 500%.
With the 2022 World Cup creating around $35bn (₤ 26.3 bn) in total wagers, and FIFA choosing to broaden this year's edition to 104 matches, there are now a lot more commercial opportunities - and this is where clever widget placing can assist.
All of Sportingtech's widgets have been established with a mobile-first method, offering a customisable UX front-end to adapt to each operator's needs.
Tommy Molloy, Chief Product Officer at Sportingtech, said: "The World Cup is the single biggest business chance in the sports wagering calendar. Our operators are worthy of a product that rises to the event.
"Because we work closely with our partners, we understand exactly what they need.
Sportsbook provider Sportingtech has optimised its offering ahead of the 2026 FIFA World Cup by releasing a variety of new widgets to drive engagement.
Events Widget, Groups Widget, and Long-Term Bets Widget will all cater to the football-hungry audience as this summertime's competition starts.
The first one offers a holistic view of match markets, boosting the player journey from discovery to wager placement. The Groups Widget on the other hand provides users all details about group fixtures and teams, while the third widget provides direct paths to outrights and tournament specials.
Sportingtech included that the objective is to bring key markets forward for gamers to see, which would in turn remove unneeded friction in the betting journey so that operators can capitalise on higher bet volumes.
A few of the information mentioned by Sportingtech to back its choice of releasing the specialised widgets highlights that 80% of gamer attention peaks above the fold, and putting widgets tactically improves engagement by 500%.
With the 2022 World Cup creating around $35bn (₤ 26.3 bn) in total wagers, and FIFA choosing to broaden this year's edition to 104 matches, there are now a lot more commercial opportunities - and this is where clever widget placing can assist.
All of Sportingtech's widgets have been established with a mobile-first method, offering a customisable UX front-end to adapt to each operator's needs.
Tommy Molloy, Chief Product Officer at Sportingtech, said: "The World Cup is the single biggest business chance in the sports wagering calendar. Our operators are worthy of a product that rises to the event.
"Because we work closely with our partners, we understand exactly what they need.