SBC Summit Malta to Spotlight Next-Gen Tech Driving the Future Of Sports Betting
SBC Summit Malta 2025 will put the future of sports wagering at the heart of its agenda with the launch of the Next-Gen Sports Betting track, a positive series of sessions exploring the innovations, player behaviours, and item techniques fuelling the next phase of industry growth.
Occurring on Thursday, 12 June at the InterContinental Hotel in St Julian's, the track will feature five expert-led sessions covering AI integration, the emerging esports betting market, and the future of in-play wagering across multiple sports.
Rasmus Sojmark, Founder and CEO of SBC, stated: "Sports wagering is being redefined in genuine time-by new innovations, brand-new user practices, and brand-new content formats. This track offers a direct line into the innovations and strategic shifts betting specialists need to understand to stay competitive in an increasingly fragmented market."
The track will open with a session exploring how traditional sports wagering operators are embracing brand-new technologies to attract the next generation of gamblers. What's Next for Sports Betting? will unify Billy Cook (iGaming Consultant), Simon Flynn (Sports Betting Consultant), Nika Gigashvili (Managing Director/ Partner, SMH), and Nick Laconico (CEO, Megabet Plus) to take a look at how real-time wagering, AI-powered insights, and emerging player patterns are transforming the industry to satisfy needs for faster, more interactive, and personalised betting experiences.
The panel Football - Is In-Play Betting Slipping Away? will analyze the future of in-play betting, long considered a cornerstone of the sports betting experience. As audiences shift from seeing full matches to consuming highlights and short-form material on platforms such as TikTok, how will the industry adapt?
SBC Summit Malta 2025 will put the future of sports wagering at the heart of its agenda with the launch of the Next-Gen Sports Betting track, a positive series of sessions exploring the innovations, player behaviours, and item techniques fuelling the next phase of industry growth.
Occurring on Thursday, 12 June at the InterContinental Hotel in St Julian's, the track will feature five expert-led sessions covering AI integration, the emerging esports betting market, and the future of in-play wagering across multiple sports.
Rasmus Sojmark, Founder and CEO of SBC, stated: "Sports wagering is being redefined in genuine time-by new innovations, brand-new user practices, and brand-new content formats. This track offers a direct line into the innovations and strategic shifts betting specialists need to understand to stay competitive in an increasingly fragmented market."
The track will open with a session exploring how traditional sports wagering operators are embracing brand-new technologies to attract the next generation of gamblers. What's Next for Sports Betting? will unify Billy Cook (iGaming Consultant), Simon Flynn (Sports Betting Consultant), Nika Gigashvili (Managing Director/ Partner, SMH), and Nick Laconico (CEO, Megabet Plus) to take a look at how real-time wagering, AI-powered insights, and emerging player patterns are transforming the industry to satisfy needs for faster, more interactive, and personalised betting experiences.
The panel Football - Is In-Play Betting Slipping Away? will analyze the future of in-play betting, long considered a cornerstone of the sports betting experience. As audiences shift from seeing full matches to consuming highlights and short-form material on platforms such as TikTok, how will the industry adapt?