Sky Bet Tweet Featuring Gary Neville Banned over Gambling ad Rules
18 October 2023
ShareSave
Tom RichardsonBBC Newsbeat
A Sky Bet tweet including Gary Neville has actually been prohibited for breaking guidelines on betting adverts.
The post used an embedded clip of the ex-footballer predicting Premier League winners on YouTube series The Overlap.
Sky Bet's logo appeared throughout the video, which ended with text stating: "Brought to you by Sky Bet".
The UK's Advertising Standards Authority (ASA) ruled Neville was "most likely to be of strong appeal to under-18s" - which Sky Bet turned down.
The ASA's code says gambling adverts need to not appeal to kids or young individuals, "specifically by showing or being related to youth culture".
They say their guidelines are based upon the truth that gambling is not for under-18s, so adverts on the subject can't be directed at that age in any way.
'Flawed procedure'
Sky Bet stated The Overlap, sponsored by the business and produced by Neville, was "distinctly adult in tone and did not feature any material of a childish nature".
It also pointed out that the footballer, a star of Manchester United's "Class of '92", ended his professional profession in 2011.
An 18-year-old today would have been 5 or 6 at the time, the company had actually argued.
But the ASA, which imposes UK marketing rules, said it had actually calculated Neville had 135,000 under-18 followers across Instagram and X, previously known as Twitter.
It acknowledged this was a "little proportion" of his integrated following on both, which was 7.1 m when it launched its investigation in March 2023.
But the authority believed the general number was "significant" adequate to conclude the ad was careless.
18 October 2023
ShareSave
Tom RichardsonBBC Newsbeat
A Sky Bet tweet including Gary Neville has actually been prohibited for breaking guidelines on betting adverts.
The post used an embedded clip of the ex-footballer predicting Premier League winners on YouTube series The Overlap.
Sky Bet's logo appeared throughout the video, which ended with text stating: "Brought to you by Sky Bet".
The UK's Advertising Standards Authority (ASA) ruled Neville was "most likely to be of strong appeal to under-18s" - which Sky Bet turned down.
The ASA's code says gambling adverts need to not appeal to kids or young individuals, "specifically by showing or being related to youth culture".
They say their guidelines are based upon the truth that gambling is not for under-18s, so adverts on the subject can't be directed at that age in any way.
'Flawed procedure'
Sky Bet stated The Overlap, sponsored by the business and produced by Neville, was "distinctly adult in tone and did not feature any material of a childish nature".
It also pointed out that the footballer, a star of Manchester United's "Class of '92", ended his professional profession in 2011.
An 18-year-old today would have been 5 or 6 at the time, the company had actually argued.
But the ASA, which imposes UK marketing rules, said it had actually calculated Neville had 135,000 under-18 followers across Instagram and X, previously known as Twitter.
It acknowledged this was a "little proportion" of his integrated following on both, which was 7.1 m when it launched its investigation in March 2023.
But the authority believed the general number was "significant" adequate to conclude the ad was careless.