Bookie Q&A With AK BETS

We speak with Anthony Kaminskas, Founder of AK BETS, about the continuous concern of feeds in the bookmaker industry.


Having released as a rails bookie in 2021, then moving to an online sportsbook quickly after, issues concerning the quality of feeds are a constant discomfort point for AK BETS, just like the majority of other bookmakers. Here, we go over the problem and what can be done as a result.


OLBG: Can you break down the primary concerns that you have as a bookie with feeds? In an ideal world what should they be like?


AK: There are just a handful of feed service providers in the market and all will be approaching rates from various angles. My background is Risk & Trading, in addition to professional gaming, and, more laterly, bookmaking. I 'd be really specific about my requirements from a feed both in-play and pre-off due to the fact that the right distribution of margin is essential. And I haven't yet encountered a feed that is accurately considering changing bookie costs by item. This lack of dynamism is frustrating for me as an operator as I'm anticipated to bake a cake without all the essential ingredients.


OLBG: How big (or little) is the concern of amount over quality?


AK: The market has evolved to worth quantity more than quality and my belief is that it's gone way too far. It's now pure amount, churning out too numerous derivative markets no one wants or bets on. The sweet spot for me is reigning back quantity and adding a little bit more quality into the mix.


OLBG: What makes a feed bad? Who gains from them being the method that they are?


AK: Feed prices that doesn't precisely consider altering bookmaker costs by item is at first bad for the bookmaker who has to soak up these inadequacies.
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