SBC Awards Europe Announces 2026 Shortlist
SBC has unveiled the finalists for the 2026 edition of the SBC Awards Europe, set to occur at Xara Lodge, Malta, on Thursday, 30 April.
Closing the final day of SBC Summit Malta 2026, the event will bring together 400 market professionals to celebrate quality across the European betting and gaming industry.
This year's edition functions 35 categories, acknowledging standout achievements from operators, affiliates, industry leaders, game designers and other suppliers. Leading the shortlist is Betsson Group with 7 nominations, followed carefully by Sportradar with 6.
"Success in this market has to do with more than revenue. It is specified by strength, imagination, and a willingness to take dangers," stated SBC Founder and CEO Rasmus Sojmark. "The SBC Awards Europe are not about recognising the biggest business, but the boldest. I wish to extend a big congratulations to every business that has actually been shortlisted."
In the operator classifications, Novibet will aim to safeguard its titles for 'Operator Innovation in Gaming' and 'Sportsbook Operator of the Year'. Meanwhile, 1xBet deals with competition from GG.BET, Allwyn, and Peter & Sons to maintain the 'Marketing Campaign and Sponsorship of the Year' award.
Elsewhere, Megapari Partners, Parimatch Affiliates, and Vegas Legends will challenge ruling winners Betsson Group Affiliates for the 'Best Affiliate Program' title.
Alea will want to hold onto the title of 'Em ployer of the Year', facing competition from Altenar, BETBY, GR8 Tech, and SOFTSWISS.
Recognising the industry's commitment to player defense, contenders for 'Socially Responsible Initiative of the Year' include 8888, EPIC Global Solutions, Play 'n GO, and Stars Partners.
SBC has unveiled the finalists for the 2026 edition of the SBC Awards Europe, set to occur at Xara Lodge, Malta, on Thursday, 30 April.
Closing the final day of SBC Summit Malta 2026, the event will bring together 400 market professionals to celebrate quality across the European betting and gaming industry.
This year's edition functions 35 categories, acknowledging standout achievements from operators, affiliates, industry leaders, game designers and other suppliers. Leading the shortlist is Betsson Group with 7 nominations, followed carefully by Sportradar with 6.
"Success in this market has to do with more than revenue. It is specified by strength, imagination, and a willingness to take dangers," stated SBC Founder and CEO Rasmus Sojmark. "The SBC Awards Europe are not about recognising the biggest business, but the boldest. I wish to extend a big congratulations to every business that has actually been shortlisted."
In the operator classifications, Novibet will aim to safeguard its titles for 'Operator Innovation in Gaming' and 'Sportsbook Operator of the Year'. Meanwhile, 1xBet deals with competition from GG.BET, Allwyn, and Peter & Sons to maintain the 'Marketing Campaign and Sponsorship of the Year' award.
Elsewhere, Megapari Partners, Parimatch Affiliates, and Vegas Legends will challenge ruling winners Betsson Group Affiliates for the 'Best Affiliate Program' title.
Alea will want to hold onto the title of 'Em ployer of the Year', facing competition from Altenar, BETBY, GR8 Tech, and SOFTSWISS.
Recognising the industry's commitment to player defense, contenders for 'Socially Responsible Initiative of the Year' include 8888, EPIC Global Solutions, Play 'n GO, and Stars Partners.